OUR STRATEGY

 

We have built our reputation on quality. When we tell you our services are the best, we mean it and back it up. Our job is not complete until you are 100% satisfied.

Public relations, social media, marketing…all are about information. Creating information. Sharing information. Managing information. 

 

And, all are effective tools in building awareness because of the power to positively enhance brand understanding and loyalty, thereby differentiating your organization or service from others.

 

At BTC-Boston our strategy is to position our clients as "the" go-to resource within their field. This requires outreach in the good old-fashioned way (phone calls, introductory emails, and face-to-face), as well as creating proactive content that relates to general industry knowledge, current seasonal events, as well as breaking news whenever possible. 

 

Even as the delivery methods of media and its need for content changes, the basis for getting "in front of eyeballs" remains the same...all news about you and your industry is local and very personal. 

 

For any marketing project, our goal is to leverage creativity, focus on the "right" opportunities and build social and business relationships that are long-term and truly effective. We create and execute multi-stage social media campaigns that build excitement and awareness, as well as generate increased engagement.

 

Everyone “gets” the importance of having a consistent online presence; not everyone can or wishes to dedicate the time to maintain that presence. Simply put, ours is a streamlined process that will design, implement and manage a long-term, brand building campaign that populates to all social media outlets used. Best of all, that schedule can be tailored to meet your goals and budget.

 

Current projects include website design and management for e-commerce site, PORT•SACKS, crafters of handmade bags using marine and outdoor grade materials; social media support for EF-Financial Advisors that shares life ideas, thoughts and smiles mixed with financial information; pre-event social media build-up to Newburyport’s Yankee Homecoming 2018; website story and video creation and development for the 30+ represented state agencies of the Massachusetts Organization of State Engineers & Scientists; and redesign of the Hire Initiatives website, just to name a few.

 

What can we do for you?